LOLA is on a mission to change the way we think about feminine health products. Namely, that they should be more organic, more accessible and more openly talked about.

So, not only do they offer 100% organic health products for every stage of a woman’s life, but they’re also starting to normalize the conversation around it. Like with their Let’s Talk About It campaign, where they created a hotline for women to get answers for their sex and health questions from professionals 24/7.

It’s how they’re creating a brand that feels more like a two-way conversation with their customers—one that’s honest, trustworthy and believable.