Right now, 86% of investment advisors are men over the age of 50. Not only are women not being represented, their needs aren’t being met.
Ellevest is trying to change that.
Starting with a diverse group of women in executive positions, they talked to women about the unique financial problems they face. Then, they created investment tools designed to solve those problems.
Whether it’s tailored recommendations, custom portfolio options for women’s career arcs, or even video advice directly from the CEO answering questions herself, Ellevest isn’t just a company women can trust — it’s a brand they can believe in.